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Launching Gimmick Video

The Final Financial LATeracy Exhibition in Kuching, Sarawak

Project Type: 2D Animation Video

Client: Bank Negara Malaysia

Unilever Food Solutions


Launch Gimmick
2D Animation Video
Music & Sound FX


To produce a launch video that both creates excitement for BNM’s final LATeracy exhibition in Kuching while also showcasing the past exhibitions that have happened throughout Malaysia.


A launch gimmick that begins with the Premier of Sarawak initiating the sequence by completing a Mat drawing, to which it comes to life, jumps from a TV to an LED screen, and travels across Malaysia highlighting all the LATeracy exhibitions that have happened. To which he finally arrives in Kuching, where celebratory fireworks and cheering launches the event.

Unilever Food Solutions