Prudential Core Values Video

Prudential Core Values Video

Empowering internal manpower to learn and embed the values of Prudential

Project Type: Video Production

Client: Prudential

Securities Commission


Brand Strategy
Video Production
3D Animation & Rendering


To represent Prudential’s values through 5 parts of the body in a quirky and fun way, avoiding the cliche explainer video concept in order to have a lasting impact in the minds of the intended audience.


A vibrant and refreshing 3D animated video which entails all the key values that Prudential needed to be highlighted, accompanied by a sing-song voice over that would definitely be remembered for the years to come.