Social Media Executive
Light Up 7 is looking for a Social Media Executive to join our marketing team. At our fast-paced, progressive digital agency we work with large, well-known brands and growing businesses to deliver compelling, ROI-driven marketing campaigns that create significant results.
We are looking for a team player who is both passionate and has experience with social media marketing. The ideal candidate will have 2+ years of experience and strong critical thinking skills with an exceptional ability to collaborate in a fast-paced, team-oriented environment with a good grasp of English and BM.
Responsibilities:
- Develop creative and engaging social media strategies
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
- Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Develop, launch and manage new competitions and campaigns that promote your organisation and brand
- Form key relationships with influencers across the social media platforms
- Undertake audience research
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google
- Analytics and Facebook insights
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Analyze competitor activity
- Recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
- Educate other staff on the use of social media and promote its use within your company (in-house roles)
- Encourage collaboration across teams and departments
Desired Skills & Experience:
- Degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Social
- Media Analytics, YouTube Analytics, MOZ for SEO)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Ad and GDN campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
This is a full time position with competitive salary plus benefits.
Apply Now:
Fill up the form below or email [email protected]
