Our most ambitious and successful, returns-exceeding digital campaign to date
With an extremely tight timeline of just one month prior to the Asia Oil & Gas Conference (AOGC 2019) in late June, Light Up 7 was urgently engaged to amplify local and international ticket sales. We called for an immediate rebranding of the existing design collaterals to reflect the conference theme for the year as we believe design is half of marketing.
Using trailblazing digital marketing strategies we created digital ads, which returned impeccable results for Petronas, surpassing their initial sales target by more than 100%.
Anyone can claim to be able to reach a large amount of audience, but getting the precise customer persona for a very niche event requires a thorough study coupled with cutting-edge techniques in setting up the ads. Our ability to capture the right kind of audience for the right campaigns sets us apart.
Fuelling the future, our way, the digital way
Our ads strategy featured key industry leaders and main highlights of the conference in a way that captured the attention of fraternity members of the industry worldwide, giving the event the premium limelight it warrants.
Through our daily reports and analytics, we were able to offer advice on the performance of the ads and determine which ones to leverage on more in order to reach the desired campaign’s goals. This accelerated the decision-making process and calcified the trust between us and the client in taking the lead for the campaign. It was crunch time all the way from start to end, but it was pure moments of satisfaction when the ads did flaunt their magic. In digital marketing we trust indeed!
To boost event awareness, we also produced a trailer for AOGC 2019 which reached international waters, featured on CNN and Bloomberg news, bringing home more than 800,000 views online.