A full-scale creative event management for the country’s central bank
In partnership with the World Bank, Bank Negara Malaysia has chosen Light Up 7 to deliver an end-to-end event management project for their Conference on Risk, Governance and Controls 2019. From concept ideation to registration system, the launch gambit and video, stage management, multi-camera production, photography as well as videography, we were tasked with it all.
As the creative team as well as event manager, we had full control over the look and feel of the conference which gave us the freedom to unleash our full in-house marketing and creative expertise. With strong inputs from the client, we settled for a digital wormhole concept that elucidated the programme’s essence and message.
Our launch video that was part of the VIP launch gambit succeeded in delivering the message the organizers were after; one that went with the need for a higher standard of risk management, better governance and more controls in the era of technology 4.0. We wrapped up with a concise highlight video, threading in all the productive discourses into a conclusive momento for the client.