Putting together an impactful animation for a cause

Project Type: Animation

Client: Charity Right

Securities Commission

DELIVERABLES

Script Writing
Storyboarding
Animation
Video
Voice Over

CHALLENGE

Depicting abstract concepts in 2D animation is a real challenge especially when illustrating sensitive, close-to-heart topics like poverty. Here’s where effective storytelling comes in.

OUTCOME

Our team of animators pulled off this simple yet impressive marketing material that is to be used to promote the Feed to Educate program here in Malaysia. Its language, colours, graphics and even transitions appeal to people of all ages and background to take action- Impact is what we strive for in all of our work.