Putting together an impactful animation for a cause
Project Type: Animation
Client: Charity Right
Depicting abstract concepts in 2D animation is a real challenge especially when illustrating sensitive, close-to-heart topics like poverty. Here’s where effective storytelling comes in.
Our team of animators pulled off this simple yet impressive marketing material that is to be used to promote the Feed to Educate program here in Malaysia. Its language, colours, graphics and even transitions appeal to people of all ages and background to take action- Impact is what we strive for in all of our work.