Bringing life and colour to financial empowerment through an intriguing short film at national level
To encourage Malaysians to be more financially literate, Bank Negara Malaysia approached us with an idea to produce a humanising short film. Featuring various ethnic groups and financial backgrounds, the film was intended to evoke a sense of relatability and tender understanding amongst Malaysians regarding the importance of financial education. It turned out to be a show-stopper that tugged hearts, driving the point home where it belonged- an excellent choice to open the launch of the National Strategy publication.
Transforming technical concepts into 3D and vivid animation
Fueling the new energy future through targeted ads
A custom-made gambit was built to push the document out while the launch video plays as the Prime Minister places the Financial Education Network icon block in its place. A simple yet sleek idea well-received by all the parties in attendance.
A star-studded event by Malaysia’s best
The event returned an extremely favourable outcome and generated an overall positive response with a high turnout from all invited guests and organizing partners.
By invitation-only, the launch event was inaugurated by none other than Malaysia’s Prime Minister Tun Dr. Mahathir Mohamad and graced by Malaysia’s best; Directors, CEOs and other managing personnel of financial institutions and organisations from all over the country. For the level of prestige the event caters to, we developed an app for an efficient registration system and a microsite that seamlessly integrated with the app, coupled with a live chat feature