Producing a short film to encourage financial empowerment in Malaysia
To empower Malaysians to become more financially educated, Bank Negara Malaysia approached Light Up 7 with an idea to produce a humanising short film about financial literacy.
Featuring various ethnic groups and financial backgrounds, the film we produced was intended to evoke a sense of relatability and tender understanding amongst Malaysians regarding the importance of financial education.
With our full production team on set, the film was produced entirely from start to finish within two weeks. It turned out to be a show-stopper that tugged hearts, driving the point home where it belonged- an excellent choice to launch the FEN National Strategy book with former Prime Minister, Tun Dr. Mahathir Mohamed and former Finance Minister Lim Guan Eng.
Bringing life through 3D on and off-screen
The launch of the National Strategy for Financial Literacy transpired colourfully unto the screen through the animated video we crafted to showcase the publication’s key highlights. With full branding and design done by our dedicated team of 3D specialists, the book came to life spectacularly in full 3D animation as part of the launch video.
With hydraulics and some coding in place, a larger-than-life National Strategy book appears out of the custom-built gambit box while the 3D animation plays on screen. 3D on-screen and 3D off-screen. A simple yet sleek idea which was received much appreciation by both VIPs and guests in attendance.
As event managers, we created invitations for Malaysia’s best; Directors, CEOs and other managing personnel of financial institutions and organisations from all over the country. For the level of prestige the event caters to, we also developed an app for a seamless registration system and an avant-garde microsite, coupled with a live chat feature.