Karnival Rasa Sayang

Orchestrating a green digital campaign for KWAP’s environmental conference

Project Type: Event Marketing

Client: KWAP

Securities Commission


Brand & Marketing Strategy
Digital Marketing
Above the Line Marketing
Social Media Management
Collateral Design & Production
Content Strategy & Creation


To market the country’s largest carnival organised for a group of people who may not necessarily be tech-savvy.


Stunning Above-the-Line and social media marketing collaterals were produced and marketed to attract the attention of retirees and their families. We curated strategic content for the Karnival Rasa Sayang event to be advertised months prior to the event date, creating awareness and eventually calling for registrations.