Karnival Rasa Sayang
Orchestrating a green digital campaign for KWAP’s environmental conference
Project Type: Event Marketing
Client: KWAP
DELIVERABLES
Brand & Marketing Strategy
Messaging
Digital Marketing
Above the Line Marketing
Social Media Management
Collateral Design & Production
Content Strategy & Creation
CHALLENGE
To market the country’s largest carnival organised for a group of people who may not necessarily be tech-savvy.
OUTCOME
Stunning Above-the-Line and social media marketing collaterals were produced and marketed to attract the attention of retirees and their families. We curated strategic content for the Karnival Rasa Sayang event to be advertised months prior to the event date, creating awareness and eventually calling for registrations.
