Orchestrating a green digital campaign for KWAP’s environmental conference
Project Type: Event Marketing
Brand & Marketing Strategy
Above the Line Marketing
Social Media Management
Collateral Design & Production
Content Strategy & Creation
To market the country’s largest carnival organised for a group of people who may not necessarily be tech-savvy.
Stunning Above-the-Line and social media marketing collaterals were produced and marketed to attract the attention of retirees and their families. We curated strategic content for the Karnival Rasa Sayang event to be advertised months prior to the event date, creating awareness and eventually calling for registrations.