Launching Gimmick Video
The Final Financial LATeracy Exhibition in Kuching, Sarawak
Project Type: 2D Animation Video
Client: Bank Negara Malaysia
2D Animation Video
Music & Sound FX
To produce a launch video that both creates excitement for BNM’s final LATeracy exhibition in Kuching while also showcasing the past exhibitions that have happened throughout Malaysia.
A launch gimmick that begins with the Premier of Sarawak initiating the sequence by completing a Mat drawing, to which it comes to life, jumps from a TV to an LED screen, and travels across Malaysia highlighting all the LATeracy exhibitions that have happened. To which he finally arrives in Kuching, where celebratory fireworks and cheering launches the event.