![lateracy Unilever Food Solutions - Main](https://www.lightup7.com/wp-content/uploads/2023/11/lateracy.png)
Launching Gimmick Video
The Final Financial LATeracy Exhibition in Kuching, Sarawak
Project Type: 2D Animation Video
Client: Bank Negara Malaysia
![resource-bnm-logo Unilever Food Solutions](https://www.lightup7.com/wp-content/uploads/2023/07/resource-bnm-logo.png)
DELIVERABLES
Launch Gimmick
Storyboard
Script
2D Animation Video
Music & Sound FX
CHALLENGE
To produce a launch video that both creates excitement for BNM’s final LATeracy exhibition in Kuching while also showcasing the past exhibitions that have happened throughout Malaysia.
RESULTS
A launch gimmick that begins with the Premier of Sarawak initiating the sequence by completing a Mat drawing, to which it comes to life, jumps from a TV to an LED screen, and travels across Malaysia highlighting all the LATeracy exhibitions that have happened. To which he finally arrives in Kuching, where celebratory fireworks and cheering launches the event.
![lateracy3 Unilever Food Solutions](https://www.lightup7.com/wp-content/uploads/2023/11/lateracy3.png)