Marketing the MyPesara app- your ultimate retirement life partner

Project Type: App Marketing

Client: KWAP

Securities Commission

DELIVERABLES

Brand & Marketing Strategy
Messaging
Social Media Management
Collateral Design & Production
Content Strategy & Creation
Video

CHALLENGE

To market a purpose-built app made and designed just for retirees for a blissful life of retirement ahead.

OUTCOME

22,000 downloads in less than two months enabled by strategic marketing via video production and social media posting. Highlighting the app’s best features and pushing out the strong messaging that it does what it’s supposed to do: to facilitate life in retirement