Marketing the MyPesara app- your ultimate retirement life partner
Project Type: App Marketing
Brand & Marketing Strategy
Social Media Management
Collateral Design & Production
Content Strategy & Creation
To market a purpose-built app made and designed just for retirees for a blissful life of retirement ahead.
22,000 downloads in less than two months enabled by strategic marketing via video production and social media posting. Highlighting the app’s best features and pushing out the strong messaging that it does what it’s supposed to do: to facilitate life in retirement