Qidot Brand Transformation
Coming up from scratch to reconfigure the visual elements of a niche cafe
Project Type: Brand Transformation
Client: Qidot
DELIVERABLES
Brand Transformation
Brand Guideline
Collateral Design & Production
Merchandise Design & Production
Packaging Design & Production
CHALLENGE
To reinvigorate the establishment’s simple branding- from the visuals to the brand markers and the marketing collaterals- while conveying the elegant, charming vibe.
OUTCOME
A beautiful new look using key, uncomplicated colours and comforting patterns alongside panoramic photos of Qidot’s premises to complement the yummy dish closeups; simple packaging designs that appeal to customers via a quirky yet classy concept.