Bringing “You’re a Good Man, Charlie Brown” to Malaysia
One of Malaysia’s up and coming theatre production companies SIFU Productions was bringing the globally loved Broadway Musical “You’re a Good Man, Charlie Brown” to the country’s musical fans.
With famous characters such as Snoopy, Lucy, Sally Brown and of course, Charlie Brown, the show was going to be a major draw. But to ensure that it reaches as big an audience as possible, SIFU gave us the charge in developing an energetic and exciting trailer.
Our task became tricky due to copyright restrictions that prevented us from freely using depictions of Charlie Brown’s characters. However by using clever choreography and sleek editing techniques, we were able to bring alive the excitement associated with the play in the trailer with some talented acts.
We also developed merchandise and website to create buzz and hype about the show and it succeeded with the play achieving both popularity and critical acclaim.