Helping a startup enrichment centre for children make meaningful digital waves


Virtuous Minds approached Light Up 7 with a virtuous plan to teach young children in a special integrated way that links each subject to another. Prioritising Islamic education including Arabic and Quran, Virtuous Minds wants to leverage on their mine of gold-standard resources for Arabic and English learning- the Smart books.

Virtuous Minds believes these tools can make a difference in refreshing the traditional age old methods of language learning. With this in mind, we designed a syllabus that would incorporate the Smart books in a childcare-cum-Preschool setting.

To launch the programme we designed the branding, organised an Open Day, produced a promotional video and launched lead-generating ads to boost registrations. The efforts culminated in a satisfactory number of sign-ups which helped program sustain.