Light Up 7 Sdn. Bhd. and Ajlan&Bros Group Holding agreed to build cooperation by signing a memorandum of understanding (MoU) on “Delivering projects in the Creative Sectors of Culture & Tourism Events and Conferences and Exhibitions within the territory of the Kingdom of Saudi Arabia”. The MoU signing took place 29 August 2022, witness by the Prime Minister or Malaysia YAB Dato’ Sri Ismail Sabri.
The MoU was signed by COO of Light Up 7 Qutayba Ghassan Taha and Group CEO of Ajlan&Bros Group H.E. Eng. Ali. The MoU is a form of mutual commitment in complimenting each other`s duties and function in the perspective of creative development and digital transformation, particularly in virtual event exhibitions and management.
Light Up 7 as an independent institution has developed its proprietary virtual event software (Sevenue) that allows event organisers to host virtual and hybrid events at ease. Ajlan&Bros Group subsidiary SAT Exhibitions & Conferences Organizing Company has shown interest in collaborating with Light Up 7 on this front to deliver virtual event conferences and exhibitions to the Kingdom of Saudi Arabia and the middle east.
The MoU coverage is focused on the fields of, among others, software development, virtual events, virtual event management, digital marketing and video production to cover events in the Culture, Tourism, Conferences and Exhibitions in the creative sector of the Kingdom of Saudi Arabia.