challenge

To produce a launch video that creates excitement for BNM's final LATeracy exhibition in Kuching while also showcasing the past exhibitions that have happened throughout Malaysia.

results

A launch gimmick that begins with the Premier of Sarawak initiating the sequence by completing a Mat drawing, to which it comes to life, jumps from a TV to an LED screen, and travels across Malaysia highlighting all the LATeracy exhibitions that have happened. To which he finally arrives in Kuching, where celebratory fireworks and cheering launches the event.

challenge

To create an immersive and entertaining experience for the final LATeracy exhibition located in the Borneo Cultures Museum in Kuching, Sarawak.

results

Through interactive displays, games and activities inspired by Lat's illustrations and kampung life, the exhibition fosters a fun and accessible approach to teaching actionable money management lessons.